# OrangeProp

> The intelligent CRM purpose-built for real estate teams. Manage leads, track properties, and close deals faster.

## Overview

OrangeProp is a multi-tenant, cloud-based CRM platform built exclusively for the real estate industry. It helps developers, brokers, and property managers manage their entire sales pipeline - from lead capture to post-sales handover - all from one platform.

Built by Perseus Intelligence and trusted by real estate professionals managing over 1 Crore+ leads across 1,200+ properties.

## Features

### Lead Management & Scoring
- Two-dimensional lead scoring: Urgency (0–100) and Fit (0–100) with automatic quadrant classification (Hot, Nurture, Qualify, Disqualified)
- Automated lead assignment and distribution across teams
- Complete lead profiles with interactions, preferences, site visits, budget, and source attribution
- Lead tagging and segmentation (Premium, NRI, Investor, etc.)
- Activity timeline tracking every touchpoint - calls, emails, site visits, WhatsApp messages

### Portal & Social Media Integrations
- Automatic email parsing via AWS SES and Lambda for lead capture from 12+ property portals
- Supported portals: 99acres, MagicBricks, Housing.com, NoBroker, Sulekha, PropTiger, Square Yards, CommonFloor, Makaan, AcresBoy, IndiaProperty, Quikr Homes
- Facebook & Instagram Lead Ads integration via Graph API with webhook verification
- Full ad and campaign attribution (Campaign, Ad Set, Ad Name, Form ID, Platform) for ROI tracking
- Automatic phone validation and duplicate detection on all inbound leads

### Follow-up Engine
- Smart scheduling with availability checking and conflict detection
- Multiple follow-up types: Call, Site Visit, WhatsApp, Email
- Auto-reminders so no lead goes cold
- Escalation workflows for overdue follow-ups

### Telecalling App
- Dedicated Android app for field and telecalling teams
- Auto-dial, click-to-call, and call recording
- Real-time lead push via WebSocket
- Offline sync for areas with poor connectivity

### Communication Suite
- Unified SMS, Email, WhatsApp, and call logging
- Template system with variables for consistent messaging across channels
- WhatsApp browser extension integration for message logging
- Outgoing email tracking and audit logs

### Bulk Import
- CSV upload with batched duplicate detection at scale
- Pre-import review with data quality checks
- Error reporting with downloadable error CSVs
- Sample CSV templates for easy onboarding

### 14+ Built-in Reports
- Conversion Funnel Report
- Agent Performance Dashboard
- Source ROI Report
- Pipeline Analysis Report
- Follow-up Activity Report
- Lead Aging Report
- Geographic Performance Report
- Project Interest Report
- Lead Temperature Report
- Pre-Sales Overview
- Walk-in Conversion Report
- Lead Status Distribution Report
- Lead Source Distribution Report
- Escalation Report with detail drill-down
- Custom Report builder
- Export to CSV and Excel

### Project & Property Management
- Manage multiple projects, buildings, floors, and units
- Post-sales module with unit configurations and floor plans
- Real-time unit availability and inventory tracking
- Property landing pages for marketing (Bootstrap and modern Tailwind variants)

### Walk-in Lead Tracking
- Tablet-friendly walk-in registration for site visits and showrooms
- QR code-based access for on-site registration kiosks
- Walk-in to CRM lead migration workflow
- PDF generation for walk-in records

### Lead Status Workflows
- Configurable status transitions with visual drag-and-connect workflow builder (React Flow + ELK layout)
- Permission-gated status configuration
- State machine-based transitions with validation

## Platform & Security

### Multi-Tenancy
- Each organisation gets its own isolated database - data is never mixed with anyone else's
- Subdomain-based tenant identification
- Tenant-aware caching and job processing

### Enterprise Security
- Role-based access control with granular permissions (Spatie)
- Data encryption at rest and in transit
- Comprehensive audit logging of all user actions
- User impersonation for admin support
- Account blocking and unblocking controls

### Scale
- 1 Crore+ leads managed
- 1,200+ properties tracked
- 99.9% uptime SLA

## Subscription & Billing
- Monthly and annual billing cycles with auto-renewal
- Razorpay payment integration
- Subscription management dashboard

## Technical Stack
- Built with Laravel (PHP), Livewire, Alpine.js, and Tailwind CSS
- Filament admin panel for landlord-level management
- MariaDB with multi-tenant database architecture
- Real-time updates via Pusher/WebSocket
- AWS S3 for file storage
- Vite for frontend asset bundling

## Use Cases

- **Real Estate Developers**: End-to-end pre-sales and post-sales management for residential and commercial projects.
- **Property Brokers**: Lead tracking and deal management across multiple projects and developers.
- **Property Managers**: Unit management with post-sales workflows and inventory tracking.
- **Sales Teams**: Telecalling, follow-up automation, and performance dashboards for hitting targets.

## Links

- [Homepage](https://orangeprop.com)
- [Privacy Policy](https://orangeprop.com/privacy-policy)
- [Terms of Service](https://orangeprop.com/terms-of-service)